SEO, paid media foundations, analytics, content strategy, marketing automation and conversion optimisation — taught with Malaysian consumer and B2B examples you can reuse Monday morning.
⏱Duration: 4 days / 32 hrs
💻Format: Workshop + Live Builds
🌐Delivery: On-site · Virtual · Hybrid
✅Pass rate: 94%
📅Next intake: 19 Aug 2026
📈
Funnel thinking
Awareness → acquisition → retention metrics that matter
🔍
SEO essentials
Technical hygiene + content clusters
📱
Paid media literacy
Search + social campaign architecture without wasting budget
🧠
Analytics
GA4 reports that executives actually read
What this course is
Marketing that shows numbers.
Digital marketing is no longer a side task for an intern. Malaysian enterprises expect measurable pipeline contribution — this course builds your vocabulary and hands-on muscle across owned, earned and paid channels.
You will build a mini campaign plan for a real Malaysian brand brief (anonymised) and present optimisations with forecast impacts.
Includes HRD Corp-friendly documentation for corporate bookings.
Who should take this course
💼
Marketing generalists
Upskilling from traditional comms.
📊
Founders & SMB owners
You run your own ads today.
📱
Social managers
You need strategic depth.
📚
Career switchers
Portfolio projects for agency hiring.
🎯
Sales teams
Better alignment with demand-gen.
👥
Corporate teams
Cohort pricing available.
Prerequisites
✓ Comfort with spreadsheets
✓ Active email + browser
✓ No prior marketing degree required
→ GA4 property access helpful — we provide sandbox if needed.
Course Curriculum
Four intensive days. Channel integration.
Each day blends lecture, live tool demos and team exercises.
Live Workshops
Campaign labs. Team rotations.
Teams rotate presenter role to mimic agency stand-ups.
01
Brief unpack
Translate business goal to KPI tree.
Strategy
02
SEO fixes
Recommend technical + content actions.
SEO
03
Paid plan
Budget split across channels.
Paid
04
GA4 story
Turn reports into decisions.
Data
05
Nurture sketch
Map emails to funnel stage.
Automation
06
Pitch
Executive summary presentation.
Capstone
+ Creative swipe-file library (licensed samples).
Assessment
Campaign defense. Executive storyline.
Present your mini campaign with forecasts, risks and optimisation backlog.
Practical assessment
DeliverableSlide deck + spreadsheet model
Duration20-minute presentation + Q&A
PassingMeets rubric
RetriesOne coached revision
Practice milestones
01
Persona drill
02
Media plan draft
03
Dry run
0%
Pass Rate
94% earn credential first submission.
We coach storytelling — the skill that separates analysts from leads.
GA4Paid basics94% passMY briefsCertificate
Why our pass rate is 94%
Random tips workshops
No cohesive portfolio piece.
Nexperts
Single defended campaign artefact.
Your growth path
Pair with analytics depth.
Continue with advanced analytics, marketing ops automation or platform certs (Google/Meta) independently.
